The European Volunteer Centre (CEV) organises periodic events like conferences and symposiums. CEV approached me with a wish to make their conference materials as memorable and desirable as possible.
Every time the events take place in a different european city, with a completely distinct mindset and identity. Why not emphasize the destination instead of the theme? Thus the commonplace informative material is transformed into travel souvenirs - cherished keepsakes of a trip to Berlin, Valencia, Tallinn... Hopefully, participants will soon start collecting CEV reports!